About Us

A Legacy of Family Agriculture

Founded in 1994 by Joe and Virginia Silva, Premium Valley Produce began as a family farming operation and has grown into a trusted wholesale grower-shipper serving national retail and distribution partners.
Our foundation is built on family values, disciplined supply chain management, and deep agricultural market expertise. We specialize in consistent, high-volume broccoli programs tailored to meet the standards of modern grocery and foodservice buyers.
Today, we remain proudly family-owned, with the next generation actively advancing innovation, strategic growth, and long-term partnerships.

Growing With Integrity

At Premium Valley Produce, growth is intentional and built on trust.
As a family-owned grower-shipper, we support regional and national distribution through structured programs designed for consistency, reliability, and execution excellence.
From ad programs and private-label packs to seasonal transitions, we structure packaging and logistics to support durability, operational efficiency, and scalable partnerships. Our products are packed in recyclable corrugated cartons that provide strong product protection while supporting responsible packaging practices.
Quality, consistency, and programs that always stays Cool & Crisp™.